Fraud Blocker

Case Studies & Strategy Walkthroughs

Featured Campaigns


3,543 users at £0.96 each

Niche: Software

Platforms: Google Ads

A detailed walkthrough on how we achieved 3,543 users at just £0.96 each using Google Ads. We used a variety of campaigns, including Search, PMax, Discovery, and app install campaigns. Discover our strategy, campaign setup, and results.



5082 Software Trials at $7 per trial

Niche: Software

Platforms: Meta Ads

We reveal the exact strategy we've used to drive 5,082 trials at just $7 per trial for a B2B software product. See the strategy, designs, campaign setup, and optimization techniques.



$115k Revenue in 1.5 Months - Course Sales

Niche: Courses, eLearning

Platforms: Meta Ads

Walk through the strategy we've used to scale an eLearning course from launch to $115k in sales. We delve into the campaign's ad designs, split testing, and audience targeting that propelled this success.



App growth: 45k+ signups at under £2 each

Niche: Software, Events, Sports, eLearning

Platforms: Multiple

Learn how we achieved app installs for under £1 and leads for under £2 for a software and sports events client. We used a multi-channel strategy, including a chatbot to automatically qualify leads, custom-made landing pages, and campaigns on multiple ad platforms.



1000% Return On Ad Spend

Niche: Subscription Box, eCommerce

Platforms: Meta Ads

Discover how we drove a 600-1000% return on ad spend for an eCommerce client. Learn how we've reached their niche target audience and what optimisations we used to convert them into sales.



£107k Revenue at 618% ROAS - Prize Draws

Niche: Gambling

Platforms: Meta Ads

Learn the winning strategy that turned £17k in ad spend into a £107k jackpot. We'll reveal the exact strategies and optimizations that led to these outstanding numbers and how you can apply them to your own business.



10 Million Views - Luxury Brand Launch

Niche: Luxury Products

Platforms: Meta Ads

We delve into the successful launch of a luxury brand that garnered an impressive 10 million views. Join me as I unveil the strategy, results, and ad campaigns. Watch this if you're looking to make an impact with your message and reach a wide audience.



B2B decision makers: $22 CPL

Niche: Software

Platforms: LinkedIn Ads

Watch this if you're struggling with B2B lead generation or want to increase leads for your sales team. We'll show you the power of conversion-focused ad copy, effective ad designs, and the use of LinkedIn native lead form ads that we've used to get B2B leads at $22 per lead.



“Lukas and his team have been a massive help managing paid social media campaigns for many of our clients. [...] performance has improved drastically also. Thank you!”

Lachlan Davis, Senior Digital Account Manager - MMR Creative

Software Campaigns


3,543 users at £0.96 each

Niche: Software

Platforms: Google Ads

A detailed walkthrough on how we achieved 3,543 users at just £0.96 each using Google Ads. We used a variety of campaigns, including Search, PMax, Discovery, and app install campaigns. Discover our strategy, campaign setup, and results.



5082 Software Trials at $7 per trial

Niche: Software

Platforms: Meta Ads

We reveal the exact strategy we've used to drive 5,082 trials at just $7 per trial for a B2B software product. See the strategy, designs, campaign setup, and optimization techniques.



App growth: 45k+ signups at under £2 each

Niche: Software, Events, Sports, eLearning

Platforms: Multiple

Learn how we achieved app installs for under £1 and leads for under £2 for a software and sports events client. We used a multi-channel strategy, including a chatbot to automatically qualify leads, custom-made landing pages, and campaigns on multiple ad platforms.



B2B decision makers: $22 CPL

Niche: Software

Platforms: LinkedIn Ads

Watch this if you're struggling with B2B lead generation or want to increase leads for your sales team. We'll show you the power of conversion-focused ad copy, effective ad designs, and the use of LinkedIn native lead form ads that we've used to get B2B leads at $22 per lead.



4,622 Registrations at $2.38 for a B2B Software

Niche: Software

Platforms: Meta Ads

See how we got 4,622 B2B software registrations at just $2.38 each! We’ll cover our ad strategies, campaign setups, and optimisation tips.



£100 → £7 CPA Medical Job Matching SaaS

Niche: Software, Recruitment

Platforms: Meta Ads, Google Ads

Discover how we cut CPA costs by 93% for a medical job matching SaaS! Dive into our ad strategies, test results, and optimisation tactics.



$30k from lifetime deal sales

Niche: Software

Platforms: Meta Ads

We reveal the exact strategy we've used to drive $30k in lifetime deal sales for this product management software. Learn how we've increased ROI by split-testing prices and optimising engaging ads on Facebook and Instagram.



1535 trials for B2B SaaS

Niche: Software

Platforms: Meta Ads

We dive into the success story of a B2B SaaS business in the e-commerce space. See how we were able to reduce the cost per trial by 50% within the first month. With a deep dive into the ad campaigns and website, we explain the strategies and the results they achieved.



Lukas and his team are amazing and helped us achieve self serve clients which was our primary objective. Within 3 weeks we already started seeing positive results.

Tom Ram, CEO - Meetz AI

Education/eLearning Campaigns


$115k Revenue in 1.5 Months - Course Sales

Niche: Courses, eLearning

Platforms: Meta Ads

Walk through the strategy we've used to scale an eLearning course from launch to $115k in sales. We delve into the campaign's ad designs, split testing, and audience targeting that propelled this success.



App growth: 45k+ signups at under £2 each

Niche: Software, Events, Sports, eLearning

Platforms: Multiple

Learn how we achieved app installs for under £1 and leads for under £2 for a software and sports events client. We used a multi-channel strategy, including a chatbot to automatically qualify leads, custom-made landing pages, and campaigns on multiple ad platforms.



How to reduce your cost per booking by 80%

Niche: Student Recruitment

Platforms: Meta Ads

We discuss how to reduce your cost per booking by 80% in student recruitment. We explore a case study where a primary school in Melbourne, Australia implemented a simple optimisation in their campaign and saw significant cost reductions.



How We Drove 447% ROAS in 1 Week

Niche: Courses, eLearning

Platforms: Meta Ads

Within in just 1 week, this client saw a 447% return on ad spend. Discover the secrets behind their engaging ad designs, targeted sales copy, and strategic split testing.



“Lukas is incredible. Hands down one of the best FB ad strategist and consultants I've had the pleasure to work with.”

Quan Nguyen, Chief Marketing Officer - Say Global Inc.

Retail/eCommerce


1000% Return On Ad Spend

Niche: Subscription Box, eCommerce

Platforms: Meta Ads

Discover how we drove a 600-1000% return on ad spend for an eCommerce client. Learn how we've reached their niche target audience and what optimisations we used to convert them into sales.



10 Million Views - Luxury Brand Launch

Niche: Luxury Products

Platforms: Meta Ads

We delve into the successful launch of a luxury brand that garnered an impressive 10 million views. Join me as I unveil the strategy, results, and ad campaigns. Watch this if you're looking to make an impact with your message and reach a wide audience.



691% Return - Women's Apparel

Niche: eCommerce

Platforms: Meta Ads, Pinterest Ads

From managing frequency to driving higher volumes of returns, this video is packed with valuable insights and actionable tips for anyone in the apparel industry.



633% return, 190 % increase in revenue - Cleaning Products

Niche: eCommerce

Platforms: Meta Ads

We show you how we used catalogue ads and product showcases to drive these impressive results for an e-commerce store specialising in cleaning products.



8x Return, $71k Revenue - Maps & Navigation

Niche: eCommerce

Platforms: Meta Ads

Learn how we tackled challenges for an Australian outdoor store to significantly boost purchase volumes and maintain a strong return on ad spend through effective ad campaigns and strategic performance optimisation.



B2B Leads for High-Ticket Industrial Products

Niche: eCommerce

Platforms: Meta Ads

Learn how we helped this industrial products store generate 80 high-ticket B2B leads in just 3 months! Discover the strategies we used and results achieved.



Store launch - 1500 leads at $0.29/leads

Niche: eCommerce

Platforms: Meta Ads

Learn how we built awareness for this store's launch while targeting a niche audience and navigating ad policies.



Lukas has been able to quickly set-up the campaigns, running tests, and optimization showing results beyond expectations. ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis.”

Lucien Martin, Co-Founder - SmartBeer

Other Niches


Sports Events: 45k+ signups at under £2 each

Niche: Software, Events, Sports, eLearning

Platforms: Multiple

Learn how we achieved app installs for under £1 and leads for under £2 for a software and sports events client. We used a multi-channel strategy, including a chatbot to automatically qualify leads, custom-made landing pages, and campaigns on multiple ad platforms.



£107k Revenue at 618% ROAS - Prize Draws

Niche: Gambling

Platforms: Meta Ads

Learn the winning strategy that turned £17k in ad spend into a £107k jackpot. We'll reveal the exact strategies and optimizations that led to these outstanding numbers and how you can apply them to your own business.



How to reduce your cost per lead by 84%

Niche: Environmental Controls

Platforms: LinkedIn Ads, Meta Ads

We share some amazing insights and strategies that led to an 84% decrease in cost per lead for Stiebel Eltron's water heater and heat pump campaigns.



Campaign structure to drive 18k website visitors

Niche: Outdoor Equipment

Platforms: Meta Ads

We dive into the impressive campaign structure that has driven a whopping 18,000 website visitors for ARB in the outdoor equipment niche. See the strategy behind this successful campaign, including split testing, targeting options, and the power of continuous optimisation.



£100 → £7 CPA Medical Job Matching SaaS

Niche: Software, Recruitment

Platforms: Meta Ads, Google Ads

Discover how we cut CPA costs by 93% for a medical job matching SaaS! Dive into our ad strategies, test results, and optimisation tactics.



200 Percent More Purchases, 7x return

Niche: Gambling

Platforms: Meta Ads

We dive into a detailed audit and strategy review of one of our client's ad accounts seeing a 7x return on ad spend. We review the account's performance, targeting, creative, and more, providing valuable insights and recommendations for improvement.



“Over the last 18 months, Lukas helped us build out multiple sales funnels for our different products and was then able to send a large number of leads into those funnels - at a very low cost per lead - through his paid advertising efforts.”

Corbi Stimmer, Head of Monetization - Train Effective

See how we've turned 5-figure ad spends into 6-figure revenue streams.

Watch the case studies below for detailed strategy walkthroughs.

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