This is the amount of money that you are able to spend on advertising each month. We usually recommend a minimum ad spend of $1500 per month.

This is the expected cost per click for your ads. It's usually around $0.5-$1.5 for Meta ads or around $2-$5 for LinkedIn ads. It is important to consider the CPC when calculating advertising returns because it determines the number of clicks that you can expect to receive for your budget. A higher CPC will result in fewer clicks for the same budget, while a lower CPC will result in more clicks.

This is the percentage of visitors to your landing page who complete a desired action, such as filling out a form or making a purchase. For instance, for a lead generation strategy, your landing page might convert 10% of visitors to leads. Or your store might convert 3% of visitors to place an order. The higher your conversion rate, the fewer clicks are required to achieve one conversion.

This is the average value of each conversion. For instance, a qualified B2B lead might be worth to you $100 or your store's average order value might be $1000. It is important to consider the average conversion value when calculating advertising returns because it determines the overall value of your conversions. A higher conversion value means that each conversion is more valuable, which can result in a higher expected return from your advertising efforts.